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Valuable Insights Into Various Vancouver Real Estate Leads

Posted By: invigo on Wednesday, November 30th, 2011

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Valuable Insights Into Various Vancouver Real Estate Leads

Cultivating qualified real estate leads in Vancouver requires adherence to a few fundamental principles. Like all commercial endeavors within any industry or geographic locale, successful Vancouver realty operations share a common characteristic: effective marketing. The Following are some effective strategies to spread the word about all your wonderful service offerings:

Allied networking

Position yourself for frequent contact with bankers, mortgage loan officers, escrow agents, real estate attorneys, and even home construction and repair contractors. High-profile participation in social and civic organizations centered around real estate activities is an ideal image enhancer and free advertisement source.

Investors’ clubs are particularly productive sources of Vancouver real estate leads. Membership in any local investment clubs can pay dividends that amount to multiples of any required dues.

Direct mail
Although direct mailing campaigns might seem to be somewhat of a “Dinosaur Age,” the number of consumers with no easy access to – or interest in the Internet is surprising. Targeted mass mailings tend to produce better results than broad-based efforts. Design and print personalized form letters on professional stationary that address the needs of specific market subsets such as:

  • Financially-distressed homeowners
  • Investors
  • First-time buyers
  • Those amidst major life events and crises: Examples are recent marriage, divorce, childbirth, a loved one’s demise, or retirement.

Such occurrences often have far-reaching financial implications that typically involve the acquisition or disposition of real estate.

Open house
Hosting an open house within an available property for sale is an excellent means of generating new real estate leads in Vancouver. Being the first professional point of contact for new arrivals to a bustling metropolis offers tremendous, tangible marketing exposure that is also very cost-efficient.

Prominent signage placement
Upon accepting a new listing or affecting a sales contract, install conspicuous signage in strategic locations on the premises that clearly indicate this to all sighted passersby.

Online website
Construct an aesthetically appealing, high-quality virtual platform that shows off your extensive professional knowledge and available inventory . Include at least ten articles that contain recent and accurate information about various realty aspects. Rental and commercial property investments, mortgage qualification, tax shelters, reverse mortgages, and home security are a few examples of excellent article topics.

Include practical utilities like interactive maps, loan payment and closing cost calculators, and click-to-call features. Such devices lend credibility and concertize hypothetical scenarios to incite viewers into taking affirmative action.

Spread the printed word
Odds are that you already engage in extensive daily travel in the pursuit of your trade or profession. Take full advantage of every potential opportunity to spread the word at little or no cost. Deposit, display, or insert business cards and other marketing literature upon and within bulletin boards, cash registers, and vehicle windshields.

Word of mouth
Called the “endless chain” in sales parlance, this perpetual promotional mechanism is time-proven as the best marketing tool known to mankind. Religiously extract referrals from current and previous clients, prospects, and customers. If necessary, offer incentives for all referred real estate leads from Vancouver that ultimately bear fruit. There is no better way in the world to build an army of zealous public relations willing to work on a commission basis.

Lead Generators
Invigo Marketing systems develops custom lead generation programs or real estate and local businesses. Contact us today to get your lead generation off the ground. Our lead generation programs are the best in the business. How do we know? Our clients tell us..

Tips on Buying Arizona Real Estate

Posted By: invigo on Wednesday, November 30th, 2011

Tips on Buying Arizona Real Estate

Anyone going through the process of buying Arizona real estate is likely to become stressed over the complexities of the entire ordeal. There are a few things which you can keep in mind to make the transaction a bit smoother, however.arizona real estate for canadiansFirst, do your research on the property before you make an offer. This may seem like an obvious bit of advice, but you’d be surprised to find out how many people don’t know certain details regarding the property they are dumping their life savings into. Seemingly little things like who owns mineral rights can turn into major issues if something valuable can suddenly be mined from the property.Next, take a look at the county tax records on the properties you are interested in before buying Arizona real estate. While back taxes are commonly discovered during the closing process, you could be hundreds of dollars in attorney fees into this process before they are noticed. The best thing to do is be your own advocate and figure out what is owed on the property before you find out if you want it or not. You may determine that the house or land is worth buying, even if taxes are owed on it. Typically, it is the seller’s responsibility to pay the taxes, unless a legal agreement is made to state otherwise. You should try to get the seller to settle their own tax bill, since it is their responsibility.

Find out who owns the neighboring lots if they are vacant. This information can usually be obtained from county records or the town clerk. Getting an idea of who owns what can help you decide if there are going to be any building springing up anytime soon on a neighboring lot. If a corporation owns some land next door, for instance, this is could be an indication that they might be looking to expand into your backyard. You should also look at a tax map to see how big lot sizes are, since buildings can only be constructed on certain lot sizes in most towns without a special variance which gives permission to build on smaller plots of land.

Yahoo Answers, A Great Tool To Establish being an Expert

Posted By: admin on Monday, May 30th, 2011

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I recorded a quick screencast on how you can use yahoo answers to your advantage and become an instant online expert.

Another great resource would be and other online Q&A sites.

New Real Estate Leads? But what About the Old ones?

Posted By: admin on Saturday, May 7th, 2011

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Real estate leads can be (and usually are) the lifeblood of the business, as very few potential buyers and sellers pull out the phone book to play “Real Estate Roulette” when choosing to list their house.  Even when they end up needing or soliciting advice from an agent, those that need the agent’s services are more likely to call when given their number by a friend, neighbor, or relative, or going online to start their research very early on in the process.

Get New Leads…

Real estate leads are generated in several ways, including but not limited to:

  • Cold calling – calling those that have not solicited services and asking whether they are interested in listing or thinking about selling/buying a home.
  • Mass mailing – sending out letters en masse to just about every homeowner in the community, asking them to contact the office if they are thinking about buying or selling.
  • Mass e-mail – along the same lines as cold-calling and mass-mailing, but less paper intensive, as it is done via the Internet.
  • Referral – Also known as word of mouth, this is likely should the agent exhibit trust, respect, and care in handling each individual client’s listing. Simply put, people tell other people about the great job that was done, and voila! Another client is walking through the door.
  • Online Lead Generation methods including facebook and google adwords.  Pay Per click.
  • Search engine optimization and Social media marketing
  • Video Marketing
  • Landing page optimization and more..

…But Keep Up With The Old

There comes a time when new real estate leads is no longer ‘new’. This does not mean that the finish has worn off, or the relationship is no longer necessary; however, in the constant need for self-promotion, often real estate leads that are no longer new become “forgotten” before they have a chance to become “old”.

Keeping up with old(er) real estate leads does not have to be time consuming. Consider the following:

  • Christmas Cards – Everyone likes to be remembered.
  • Email Drip Campaigns
  • Contests – Engage the client
  • Thank you notes – at the very least, thank them for any referrals!
  • Mass e-mails, letters, or a blog
  • Personal phone calls.

Don’t be afraid to keep up with those “old” real estate leads! They were, after all, once quite direct sources of business, and chances are they will continue to be sources of business for as long as possible. When once again they have real estate needs, they will remember the agent that handled their business with care and respect. They will remember the agent that made them feel special and cared for.

Even when old real estate leads do not have real estate needs, they will happily tell others about the agent that was kind enough to do these things for them, including handling their listing with care and respect, and thus will (most likely) end up generating more real estate leads for the agent. Take the time to keep up with those that haven’t needed a real estate agent lately – at the very least it will keep a name fresh in their mind.

If you are looking for “Real” internet marketing strategies from a company that knows the business inside and out who has been generating leads online for over 12 years then give us a shout.  We’d be happy to discuss your business further.


in-vig-or-ate: to give vigor to; fill with life and energy; energize.

go: to develop, progress, to proceed, esp. with reference to success or satisfaction ; to move or proceed with remarkable speed or energy:

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