Archive for March, 2011

Invigo Marketing Systems Launches Local Real Estate Marketing Services

Invigo Marketing Systems is announcing the release of their new proprietary Real Estate Marketing program designed to help Canadian Real Estate Investors, Real Estate Agents, Mortgage Brokers and other real estate profressionals more effectively market their services.


March 28th, 2011

According to a recent study, the demand for effective means of allocating business for real estate industry professionals is increasing at an exponential rate. With the recent downturn in the economy many Canadian real estate professionals are reeling, struggling to get a piece of the comparatively smaller pool currently available in the real estate market.

Research shows that there are two very different types of real estate agents in the current economic environment; those who get business easily and those that struggle just to stay afloat. The core of their differences usually comes in the form of differing marketing strategies, with those being successful acquiring steady leads and turning them into consistent conversions.

This simple difference between the two is the basis for Invigo Marketing System’s new program. Bob Mangat, who has personally perfected marketing systems in various economic climates comments: “Being in the real estate business for over 12 years I’ve seen first hand how agents spend their money on useless advertising that doesn’t get results. I started this business to prevent other real estate professionals from making these same mistakes, and to help them generate leads that will more consistently convert into buyers and sellers. Not only do we show them how to get optimal exposure, but we personally consult with them so they are actually making money from their efforts.”

Perhaps this is the biggest selling point for Invigo’s new program- Participants are assisted though every phase of the marketing process. They are provided with resources, education, coaching, and they are even shown how to utilize on and offline avenues to drive in a steady stream of clientele. The basis of the program is to show real estate agents how to seamlessly tie in every aspect of their business to get the most results possible from their efforts.

So far the program has received rave reviews from all those who have used it. It gives hope to real estate industry professionals who have been looking for new ways to attract business and shows them that it is still possible to make a significant amount of money in the Canadian real estate market. To learn more about this program please visit:

Contact Information:
Invigo Marketing Systems
Bob Mangat
Tel: 604-575-9008

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Real Estate Marketing – Telemarketing for Mortgage Leads

Real Estate Lead Generation: Using Telemarketing Mortgage Leads to Up your Results in a Down Market

Mortgage brokers seeking to stay on top in a down market need to find creative ways to generate new mortgage leads. One approach is to purchase lists of telemarketing mortgage leads from leads generation providers who specialize in residential real estate loans.

By purchasing telemarketing mortgage leads from these providers, a broker can potentially save valuable time and money. Many traditional forms of real estate lead generation are expensive and time consuming, and a broker spends countless hours weeding through thousands of bum leads before finding a “fresh” lead who wants to do business.

A good telemarketing mortgage leads list can help real estate brokers generate fresh mortgage leads without an excess investment of time and money. This is a crucial advantage in the current real estate market, where most brokers are stretched thin as they search for new customers while continuing to meet the needs of existing customers.

Telemarketing mortgage leads is a hands-free, person-to-person approach that can help expedite the pre-screening and pre-qualification process through “live person” phone calls made you’re your service provider’s outbound call center. An good telemarketing mortgage leads provider delivers only the pre-screened leads to the broker by transferring them directly to the broker’s office via phone, fax or email.

Telemarketing Mortgage Leads Providers

It is important to use a telemarketing mortgage leads provider that verifies and pre-qualifies new mortgage loan prospects according to the highest standards and criteria. Look for a provider that utilizes a system of quality control in order to weed out any non-qualifying loan or refinance leads before selling them to you. Also make sure they have a return policy for any non-viable leads they sell you that don’t meet the qualifying criteria.

Customize Your Telemarketing Mortgage Leads

Be careful to choose a telemarketing mortgage leads provider that will customize their screening and delivery methods to meet your needs. For example, once a good lead has been identified by your telemarketing call service, you can request that it be delivered directly to your phone as a “live transfer.” You can customize your telemarketing leads program so that qualified prospects are delivered to you daily or the next day for your immediate follow-up.

Shorten Your Closing Process

Phone calls are faster and more direct than most other forms of marketing and, therefore, results are faster. The real advantage of telemarketing mortgage leads over other forms of lead generation is that your qualified lead calls can be instantly delivered to you via telephone transfer so you can connect with your customer and complete the closing process in half the time it would have taken you through direct mail, advertising or Internet research

Give us a call or shoot us an email to find out how we can get your lead generation campaigns off to a rockin start.

PS. I just hired a consultant to handle our cold calling and telemarketing. I’ll send an update soon on our successes/challenges.

Posted in Blog Generating Leads Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate Secrets | Leave a comment

Are Commissions the Only Concern?

Using tact, care, and professionalism often leads real estate agents to higher commissions, better listings, and, above all, a constant and steady stream of new business. Not using these factors, or even taking into account their existence, leads real estate agents, as well as the business and office that they represent, down a dark and scary path – all the way to the unemployment line.

Are Commissions the Only Concern?

Agents must understand, without a doubt, that they are the face of their office and business. The bottom line may be a commission; however, without new clients of any sort, real estate agents are soon out in the cold. Former clients have long memories for how their real estate agent acted and treated them. Therefore, using the utmost care in handling every sale soon leads real estate agents to better places.

If not generating any new business is a priority, try the following:

  1. Bad personal hygiene – Wearing the same shirt day after day leads real estate agents to appear uncaring…and stinky. Not showering or shaving leads real estate agents to appear unemployed – because they soon are!
  2. Dressing casually or sloppily – Nothing leads real estate agents to scream ‘unprofessional’ faster than working in a T-shirt, shorts, and flip-flops. The same holds true if breakfast or lunch decorates the shirtfront, even if opting to ‘dress up’ for the day and wear professional attire. Combine either tactic with point above to chase clients away even faster.
  3. Work under the influence – Getting behind the wheel when either intoxicated or after using drugs not only leads real estate agents to an unemployment office, but can also lead to jail time and lawsuits.
  4. Reveal client information – This leads real estate agents (and their careers) decidedly downhill. Talking about personal and confidential information to anyone that will listen is a serious breach of trust.

Note: Doing this on the Internet via mass e-mail or a social network site also leads real estate agents to be terminated, sometimes even blacklisted, in a heartbeat.

  • Keep a messy work area – Piles of paperwork, notes, and other clutter leads real estate agents to look disorganized, and leads clients to fear for their safety. Co-workers and clients putting on helmets and hard hats before entering a workspace is generally considered a bad sign. If full HAZMAT gear is noticed, leave the office – quickly.
  • Have a different time frame – It may come as a surprise, but today’s world is busy, and when people carve out time for a showing or closing, strangely enough, they expect the agent to be on time as well.

It’s Not About The Agent

Even when dealing with difficult clients, it is important for the real estate agent to remember to use tact, care, and above all, to be professional. Finding an agent dressed sloppily, with a workstation auditioning for a county landfill, can be a death knell for someone that depends largely on word of mouth to advertise.

Remember, clients are there for a purpose, and looking to the agent to provide that purpose. In other words, what the agent wants doesn’t matter – it’s about them. The faster the agent remembers that, and treats clients with tact and care, the faster the agent will generate more leads, listings, and ultimately, commissions.

Posted in Generating Leads Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate Secrets Real Estate Technology | Leave a comment