Archive for April, 2011

Think Outside the Saltbox: Creative Ways to Get Real Estate Leads

In an ever-changing market that exists in an ever-changing society, a good realtor is always seeking new ideas about how to get real estate leads.  What may have worked for your mentor may not work for you, and what works for you today may not work for you tomorrow.  If you’re looking for fresh techniques on how to get real estate leads, here are a few more to add to your repertoire.

TAKE A GOOD HONEST LOOK AT YOURSELF

One area that may be also be overlooked when considering how to get real estate leads is that of personal image.  What do others see when they observe you?  How is your etiquette?  Your style of dress?  Are you the type of person who will be recognized, for example, at a dinner party or other social event as someone who is likeable and successful?  If you don’t know the answer, then you have probably not given this serious thought.  Most large cities have companies or individuals that specialize in training professional and social etiquette.  It may benefit you to invest a few hundred dollars by taking an etiquette course.  Your classmates will provide another opportunity for you in terms of how to get real estate leads, because they will expand your social circle in ways that you may not have previously envisioned.

GIVE THEM A REASON

You already have an idea about how to get real estate leads by advertising to your social networks, but what guarantees that your friends, family or acquaintances will choose you over their brother’s uncle (who is so very “linked-in”)?  Don’t shy away from casually and periodically mentioning your skills and accomplishments to people in your social networks “in case they know someone” who could use your help someday.  You may just catch them at a time when they could use your help.  If you are continually thinking of how to get real estate leads through your social networks, you should also be motivated to always give good example to them.  No one is going to hire a friend who has proved to be dishonest, forgetful, or rude.

REMEMBER THE FORGOTTEN

When pondering how to get real estate leads, remember social groups that may be overlooked, such as new Canadian and/or Americans.  Like new college graduates, those who are new to our country may have the ability to purchase a home (and eventually sell one) but lack the knowledge on how or why this is in their best interest.  If you are able to guide them through the process, you will likely develop a loyal following, since ethnic groups that are new to North America tend to form very close-knit communities.  If you become the trusted realtor or mortgage broker in a growing but overlooked social group, you may not have to worry about how to get real estate leads in the future.

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Targeted Real Estate Leads or Not to target

One option that mortgage brokers have when selecting clients is to target mortgage leads exclusive to one demographic group.  The decision to utilize mortgage leads exclusive to one particular group, if the group is large enough, can be a very lucrative one.  Whether or not this is a good decision could be based upon factors such as a broker’s personality, acquaintances, or age.

SOCIAL BUTTERFLY OR WALLFLOWER?

Realistically speaking, few brokers are awkward socially; however have the ability to reach out and interact with almost anyone under the sun.  Others aren’t as gifted in this regard.  For those who sometimes find themselves having a lack of word in certain circumstances, it may be wise to consider seeking mortgage leads exclusive to a few demographic groups with whom they easily associate.  For example, a new, young broker who is just getting his feet off the ground may feel most comfortable and relate better to recent college grads or to newly married couples.  In fact, mortgage leads exclusive to this social group could prove quite profitable.

OLD MONEY OR UP AND COMING?

Certain individuals are truly blessed when it comes to making good connections.  They are literally born into a family and group of friends who really know how to succeed and how to manage their income.  A broker who is fortunate enough to be in this position likely has no need to research the pros and cons of using mortgage leads exclusive to one group because he can identify good business strategies intuitively.  However, anyone who is new to the field or new to the concept of finding leads should take time to think about whether or not it would be wise to focus solely on doing business with acquaintances or to seek out mortgage leads exclusive to other groups.  Consider the financial positions and careers of acquaintances.  Will they need your services eventually?  Also consider whether or not you would be comfortable doing business with them.  For example, some families tend to have successful business relationships whereas others tend to feel more stress and pressure when working with family members.

OLD MASTER OR YOUNG BUCK?

Whether a mortgage broker is young or aging, he can use his age to his advantage.  One mistake that a young broker should never make is to pretend that is is experienced.  This young broker would also be mistaken to think that he could find clients from mortgage leads exclusive to the elderly population.  Certainly, if he is a likable person, potential clients wouldn’t want to hurt his feelings, but the fact is that older clients want to work with someone who has experience.  Instead of putting on a facade, this younger broker could market his willingness to work long hours and put in a lot of energy toward finding good deals for his clients; or he could market his skills with internet or other technology.  In doing so he might just win over an elderly lead or two.  An older broker, whether new to the field or not, would be wise to market his experiences in life and business.  In doing so, he would benefit from targeting mortgage leads exclusive to his age group or older.

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Real Estate Leads

Generating Real Estate Leads

Real estate agents tend to mostly rely on image and referrals when generating leads. Getting real estate leads or homebuyers and sellers in the past used to depend on interacting and forwardly introducing one’s self to potential clients. This typically involved cold calling home owners who may or may not be interested in selling their property, thus generating real estate agent leads.

This practice existed in an era where cold calling was the norm in making business contact. However, today’s real estate market is far more sophisticated and skeptical when it comes to cold calling. Here is a list of ways to get real estate leads in today’s fast paced and digital centric marketplace.

Have a Website

One of the best ways to have real estate leads come to you is by having an online presence. The Internet has grown by leaps and bounds over the past decade to the point where it is the dominant source of information for many individuals. The best way to get Realtor® leads is to have these leads come to you.

Doing this requires an online presence in today’s market. A billboard with your face on it just isn’t going to cut it in a real estate market that thrives on a rapid flow of information. Where else can one go for faster information than the Internet? A personal website can not only be a home launching pad for you to get leads, but it is also a great personal marketing tool. It is a continual presence online that can showcase past clients and also be a tool for future clients to contact you.

Have a Blog

Online blogging is another field that has grown tremendously over the past several years. Blogs were originally seen as nothing more than online journals that people inexplicably posted for public consumption. However, blogging has gained a great deal of repute and acceptance over the past couple years because of its ability to relay thoughts and feelings of the writer in a far more effective way than dry pieces of prose online.

The beauty of a blog is that many of the sites that host blogs do so for free. This enables you to get real estate leads via your blog for no cost at all. Hands down this trumps the unnecessarily expensive practice of purchasing real estate leads. Having a blog can also let future  clients identify with you as a person rather than as a distant realtor non communicative Realtor®

Posted in Generating Leads Home Buyer Home Seller Mortgage Marketing Property Management Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate SEO Real Estate Technology | Leave a comment
 

Rock, Paper, Scissors…Electronics?

It is by far the common goal of every real estate agent to generate a constant, ever-changing, and steady flow of real estate sales leads. For most agents, this once meant a time consuming and fairly labor intensive process of tasks such as cold calling, in addition to sending out mass mailings. It meant taking time away from those tasks if more drastic measures were necessary, such as handing out business cards or going door-to-door to gain business.

Technology Makes Life Easier

However, with the advent of the internet, and advances in technology that have linked people worldwide, agents can now generate real estate sales leads through other means, including those that do not require massive and sometimes non-renewable resources.

Consider the following when trying to generate any real estate sales leads:

1. Mass e-mail – instead of sending out hundreds of paper letters to potential real estate sales leads, do the same thing electronically, thereby saving resources as well as time, since the letters will reach the recipients in a matter of minutes.

2. Blog – Having a real estate blog is a great asset in generating real estate sales leads. Don’t try to publish everything – visitors will become confused, and leave quickly. Publish a few bits of relative content, and keep it updated regularly.

3. Websites – The Internet can be advantageous in generating potential real estate sales leads, especially for agents. Numerous websites offer advice, listings, and other resources that were once impossible to come by.

4. Search Engines – Search Engines are by far the best way to become noticed on the Internet. Blogs and search engines can go hand in hand, as by keeping relative content on the blog, it will be noticed by more search engines, and thus more real estate sales leads.

5. Social Networking Sites – Usually frowned upon in terms of the working world (it has been known to cause some issues for businesses), sites such as Facebook, MySpace, and LinkedIn can be a great asset to agents looking to generate real estate sales leads. Promotion on social networking sites, used in a positive manner and with professionalism, can only benefit an agent.

Go Green to Attract Clients

Going “green”, once considered a radical concept popular to only a few, has become a worldwide movement. It is now considered gauche to use paper as though it was going out of style, as well as to use the resource of gasoline driving around a neighborhood with what might be a fruitless purpose (e.g. looking for real estate sales leads that might not materialize.)

Using technology and other “green” means to reach potential real estate sales leads is not only a concept that will aide the world, but will make an agent infinitely popular to any potential clients. Showing a willingness to advertise and promote via paperless methods, as well as a concern for both the environment and the world surrounding everyone, will help those clients to see the agent as someone willing not only to help the world, but to help them as well.

Posted in Blog Client Relations Featured Home Buyer Home Seller Homes For Sale House Moving Local SEO Mortgage Marketing Mortgage Refinancing and Home Loans Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate Secrets Real Estate SEO Real Estate Technology Social Media Marketing | Leave a comment
 

Invigo Marketing Systems Releases New Certification For Real Estate Industry

 

FOR IMMEDIATE RELEASE

Invigo Marketing Systems Gives Real Estate Professionals $30,000 in Added Revenue with Their New Certified Investment Property Advisor Program

Contact: Bob Mangat
Phone: 1(877) 575-9008
URL: http://realestateinvestingincanada.net/CIPA

March 31st, 2011

In response to the recent demand for additional income for real estate professionals, Bob Mangat and Invigo Marketing Systems in announcing the release of their “Certified Investment Property Advisor” CIPA program.

The exclusive program accepts one real estate agent from a given area and helps them initiate their own services under the umbrella of the Invigo Corporation. Invigo handles all aspects of each professional’s personal campaign including lead generation for prospective clients, meeting logistics, online syndication to their target audience, newsletters, and essentially everything that is required to generate, sell, and collect.

According to Bob Mangat, who has already seen unprecedented success with his program, real estate investors, agents and mortgage professionals from every conceivable niche and any geographical location can consistently make $30,000 in extra income per month by using this method: “Last year I worked an average of 25 hours a week and I accumulated more than 1.2 million in gross commissions. It takes hard work and dedication to get it started, but once it is up and running it is extremely lucrative.”

Having been in the real estate field since 2002, Bob has made a reputation for himself as one of the most forward-thinking real estate professionals in Canada. Piggybacking off his success as a local realtor, Bob began mentoring investors, his fellow agents, and those meetings eventually lead to his online presence which offers books, seminars, and tutorials for all aspects of real estate marketing and investing.

The CIPA program has been the natural next step in the evolution of this process and so far it has been met with rave reviews from the real estate community. For Mark Sanchez, who has seen his own level of success in real estate, the CIPA system has propelled his career into aspects of real estate marketing that he didn’t even know existed: “The unique thing about this program is that it allows real estate professionals various ‘income streams.’ Rather than relying on just one method, Bob and his team take an approach that tackles all the lucrative aspects of real estate investing and marketing.  They show you their entire business model, show you how to duplicate it quickly, and actually help you run it as your own personal business. A partner of mine put it perfectly when he said it feels like Invigo is running a successful business under your name and giving you the profits.”

So far the program has attracted some notable names in the real estate industry and it is expected to fill to capacity within the next several weeks. To learn more about the CIPA program and how you can lock in a very lucrative spot visit: http://realestateinvestingincanada.net/CIPA

 

Posted in Certified Investment Advisor Events Foreclosures Generating Leads Investment Loans Land Development Local SEO Press Release Real Estate Homes Real Estate Investing Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate SEO Real Estate Technology Rent To Own & Lease Options | Leave a comment
 


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