Archive for the ‘Mortgage Marketing’ Category

Valuable Insights Into Various Vancouver Real Estate Leads

Valuable Insights Into Various Vancouver Real Estate Leads

Cultivating qualified real estate leads in Vancouver requires adherence to a few fundamental principles. Like all commercial endeavors within any industry or geographic locale, successful Vancouver realty operations share a common characteristic: effective marketing. The Following are some effective strategies to spread the word about all your wonderful service offerings:

Allied networking

Position yourself for frequent contact with bankers, mortgage loan officers, escrow agents, real estate attorneys, and even home construction and repair contractors. High-profile participation in social and civic organizations centered around real estate activities is an ideal image enhancer and free advertisement source.

Investors’ clubs are particularly productive sources of Vancouver real estate leads. Membership in any local investment clubs can pay dividends that amount to multiples of any required dues.

Direct mail
Although direct mailing campaigns might seem to be somewhat of a “Dinosaur Age,” the number of consumers with no easy access to – or interest in the Internet is surprising. Targeted mass mailings tend to produce better results than broad-based efforts. Design and print personalized form letters on professional stationary that address the needs of specific market subsets such as:

  • Financially-distressed homeowners
  • Investors
  • First-time buyers
  • Those amidst major life events and crises: Examples are recent marriage, divorce, childbirth, a loved one’s demise, or retirement.

Such occurrences often have far-reaching financial implications that typically involve the acquisition or disposition of real estate.

Open house
Hosting an open house within an available property for sale is an excellent means of generating new real estate leads in Vancouver. Being the first professional point of contact for new arrivals to a bustling metropolis offers tremendous, tangible marketing exposure that is also very cost-efficient.

Prominent signage placement
Upon accepting a new listing or affecting a sales contract, install conspicuous signage in strategic locations on the premises that clearly indicate this to all sighted passersby.

Online website
Construct an aesthetically appealing, high-quality virtual platform that shows off your extensive professional knowledge and available inventory . Include at least ten articles that contain recent and accurate information about various realty aspects. Rental and commercial property investments, mortgage qualification, tax shelters, reverse mortgages, and home security are a few examples of excellent article topics.

Include practical utilities like interactive maps, loan payment and closing cost calculators, and click-to-call features. Such devices lend credibility and concertize hypothetical scenarios to incite viewers into taking affirmative action.

Spread the printed word
Odds are that you already engage in extensive daily travel in the pursuit of your trade or profession. Take full advantage of every potential opportunity to spread the word at little or no cost. Deposit, display, or insert business cards and other marketing literature upon and within bulletin boards, cash registers, and vehicle windshields.

Word of mouth
Called the “endless chain” in sales parlance, this perpetual promotional mechanism is time-proven as the best marketing tool known to mankind. Religiously extract referrals from current and previous clients, prospects, and customers. If necessary, offer incentives for all referred real estate leads from Vancouver that ultimately bear fruit. There is no better way in the world to build an army of zealous public relations willing to work on a commission basis.

Lead Generators
Invigo Marketing systems develops custom lead generation programs or real estate and local businesses. Contact us today to get your lead generation off the ground. Our lead generation programs are the best in the business. How do we know? Our clients tell us..

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Think Outside the Saltbox: Creative Ways to Get Real Estate Leads

In an ever-changing market that exists in an ever-changing society, a good realtor is always seeking new ideas about how to get real estate leads.  What may have worked for your mentor may not work for you, and what works for you today may not work for you tomorrow.  If you’re looking for fresh techniques on how to get real estate leads, here are a few more to add to your repertoire.

TAKE A GOOD HONEST LOOK AT YOURSELF

One area that may be also be overlooked when considering how to get real estate leads is that of personal image.  What do others see when they observe you?  How is your etiquette?  Your style of dress?  Are you the type of person who will be recognized, for example, at a dinner party or other social event as someone who is likeable and successful?  If you don’t know the answer, then you have probably not given this serious thought.  Most large cities have companies or individuals that specialize in training professional and social etiquette.  It may benefit you to invest a few hundred dollars by taking an etiquette course.  Your classmates will provide another opportunity for you in terms of how to get real estate leads, because they will expand your social circle in ways that you may not have previously envisioned.

GIVE THEM A REASON

You already have an idea about how to get real estate leads by advertising to your social networks, but what guarantees that your friends, family or acquaintances will choose you over their brother’s uncle (who is so very “linked-in”)?  Don’t shy away from casually and periodically mentioning your skills and accomplishments to people in your social networks “in case they know someone” who could use your help someday.  You may just catch them at a time when they could use your help.  If you are continually thinking of how to get real estate leads through your social networks, you should also be motivated to always give good example to them.  No one is going to hire a friend who has proved to be dishonest, forgetful, or rude.

REMEMBER THE FORGOTTEN

When pondering how to get real estate leads, remember social groups that may be overlooked, such as new Canadian and/or Americans.  Like new college graduates, those who are new to our country may have the ability to purchase a home (and eventually sell one) but lack the knowledge on how or why this is in their best interest.  If you are able to guide them through the process, you will likely develop a loyal following, since ethnic groups that are new to North America tend to form very close-knit communities.  If you become the trusted realtor or mortgage broker in a growing but overlooked social group, you may not have to worry about how to get real estate leads in the future.

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Targeted Real Estate Leads or Not to target

One option that mortgage brokers have when selecting clients is to target mortgage leads exclusive to one demographic group.  The decision to utilize mortgage leads exclusive to one particular group, if the group is large enough, can be a very lucrative one.  Whether or not this is a good decision could be based upon factors such as a broker’s personality, acquaintances, or age.

SOCIAL BUTTERFLY OR WALLFLOWER?

Realistically speaking, few brokers are awkward socially; however have the ability to reach out and interact with almost anyone under the sun.  Others aren’t as gifted in this regard.  For those who sometimes find themselves having a lack of word in certain circumstances, it may be wise to consider seeking mortgage leads exclusive to a few demographic groups with whom they easily associate.  For example, a new, young broker who is just getting his feet off the ground may feel most comfortable and relate better to recent college grads or to newly married couples.  In fact, mortgage leads exclusive to this social group could prove quite profitable.

OLD MONEY OR UP AND COMING?

Certain individuals are truly blessed when it comes to making good connections.  They are literally born into a family and group of friends who really know how to succeed and how to manage their income.  A broker who is fortunate enough to be in this position likely has no need to research the pros and cons of using mortgage leads exclusive to one group because he can identify good business strategies intuitively.  However, anyone who is new to the field or new to the concept of finding leads should take time to think about whether or not it would be wise to focus solely on doing business with acquaintances or to seek out mortgage leads exclusive to other groups.  Consider the financial positions and careers of acquaintances.  Will they need your services eventually?  Also consider whether or not you would be comfortable doing business with them.  For example, some families tend to have successful business relationships whereas others tend to feel more stress and pressure when working with family members.

OLD MASTER OR YOUNG BUCK?

Whether a mortgage broker is young or aging, he can use his age to his advantage.  One mistake that a young broker should never make is to pretend that is is experienced.  This young broker would also be mistaken to think that he could find clients from mortgage leads exclusive to the elderly population.  Certainly, if he is a likable person, potential clients wouldn’t want to hurt his feelings, but the fact is that older clients want to work with someone who has experience.  Instead of putting on a facade, this younger broker could market his willingness to work long hours and put in a lot of energy toward finding good deals for his clients; or he could market his skills with internet or other technology.  In doing so he might just win over an elderly lead or two.  An older broker, whether new to the field or not, would be wise to market his experiences in life and business.  In doing so, he would benefit from targeting mortgage leads exclusive to his age group or older.

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Real Estate Leads

Generating Real Estate Leads

Real estate agents tend to mostly rely on image and referrals when generating leads. Getting real estate leads or homebuyers and sellers in the past used to depend on interacting and forwardly introducing one’s self to potential clients. This typically involved cold calling home owners who may or may not be interested in selling their property, thus generating real estate agent leads.

This practice existed in an era where cold calling was the norm in making business contact. However, today’s real estate market is far more sophisticated and skeptical when it comes to cold calling. Here is a list of ways to get real estate leads in today’s fast paced and digital centric marketplace.

Have a Website

One of the best ways to have real estate leads come to you is by having an online presence. The Internet has grown by leaps and bounds over the past decade to the point where it is the dominant source of information for many individuals. The best way to get Realtor® leads is to have these leads come to you.

Doing this requires an online presence in today’s market. A billboard with your face on it just isn’t going to cut it in a real estate market that thrives on a rapid flow of information. Where else can one go for faster information than the Internet? A personal website can not only be a home launching pad for you to get leads, but it is also a great personal marketing tool. It is a continual presence online that can showcase past clients and also be a tool for future clients to contact you.

Have a Blog

Online blogging is another field that has grown tremendously over the past several years. Blogs were originally seen as nothing more than online journals that people inexplicably posted for public consumption. However, blogging has gained a great deal of repute and acceptance over the past couple years because of its ability to relay thoughts and feelings of the writer in a far more effective way than dry pieces of prose online.

The beauty of a blog is that many of the sites that host blogs do so for free. This enables you to get real estate leads via your blog for no cost at all. Hands down this trumps the unnecessarily expensive practice of purchasing real estate leads. Having a blog can also let future  clients identify with you as a person rather than as a distant realtor non communicative Realtor®

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Rock, Paper, Scissors…Electronics?

It is by far the common goal of every real estate agent to generate a constant, ever-changing, and steady flow of real estate sales leads. For most agents, this once meant a time consuming and fairly labor intensive process of tasks such as cold calling, in addition to sending out mass mailings. It meant taking time away from those tasks if more drastic measures were necessary, such as handing out business cards or going door-to-door to gain business.

Technology Makes Life Easier

However, with the advent of the internet, and advances in technology that have linked people worldwide, agents can now generate real estate sales leads through other means, including those that do not require massive and sometimes non-renewable resources.

Consider the following when trying to generate any real estate sales leads:

1. Mass e-mail – instead of sending out hundreds of paper letters to potential real estate sales leads, do the same thing electronically, thereby saving resources as well as time, since the letters will reach the recipients in a matter of minutes.

2. Blog – Having a real estate blog is a great asset in generating real estate sales leads. Don’t try to publish everything – visitors will become confused, and leave quickly. Publish a few bits of relative content, and keep it updated regularly.

3. Websites – The Internet can be advantageous in generating potential real estate sales leads, especially for agents. Numerous websites offer advice, listings, and other resources that were once impossible to come by.

4. Search Engines – Search Engines are by far the best way to become noticed on the Internet. Blogs and search engines can go hand in hand, as by keeping relative content on the blog, it will be noticed by more search engines, and thus more real estate sales leads.

5. Social Networking Sites – Usually frowned upon in terms of the working world (it has been known to cause some issues for businesses), sites such as Facebook, MySpace, and LinkedIn can be a great asset to agents looking to generate real estate sales leads. Promotion on social networking sites, used in a positive manner and with professionalism, can only benefit an agent.

Go Green to Attract Clients

Going “green”, once considered a radical concept popular to only a few, has become a worldwide movement. It is now considered gauche to use paper as though it was going out of style, as well as to use the resource of gasoline driving around a neighborhood with what might be a fruitless purpose (e.g. looking for real estate sales leads that might not materialize.)

Using technology and other “green” means to reach potential real estate sales leads is not only a concept that will aide the world, but will make an agent infinitely popular to any potential clients. Showing a willingness to advertise and promote via paperless methods, as well as a concern for both the environment and the world surrounding everyone, will help those clients to see the agent as someone willing not only to help the world, but to help them as well.

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Invigo Marketing Systems Launches Local Real Estate Marketing Services

Invigo Marketing Systems is announcing the release of their new proprietary Real Estate Marketing program designed to help Canadian Real Estate Investors, Real Estate Agents, Mortgage Brokers and other real estate profressionals more effectively market their services.

FOR IMMEDIATE RELEASE

March 28th, 2011

According to a recent study, the demand for effective means of allocating business for real estate industry professionals is increasing at an exponential rate. With the recent downturn in the economy many Canadian real estate professionals are reeling, struggling to get a piece of the comparatively smaller pool currently available in the real estate market.

Research shows that there are two very different types of real estate agents in the current economic environment; those who get business easily and those that struggle just to stay afloat. The core of their differences usually comes in the form of differing marketing strategies, with those being successful acquiring steady leads and turning them into consistent conversions.

This simple difference between the two is the basis for Invigo Marketing System’s new program. Bob Mangat, who has personally perfected marketing systems in various economic climates comments: “Being in the real estate business for over 12 years I’ve seen first hand how agents spend their money on useless advertising that doesn’t get results. I started this business to prevent other real estate professionals from making these same mistakes, and to help them generate leads that will more consistently convert into buyers and sellers. Not only do we show them how to get optimal exposure, but we personally consult with them so they are actually making money from their efforts.”

Perhaps this is the biggest selling point for Invigo’s new program- Participants are assisted though every phase of the marketing process. They are provided with resources, education, coaching, and they are even shown how to utilize on and offline avenues to drive in a steady stream of clientele. The basis of the program is to show real estate agents how to seamlessly tie in every aspect of their business to get the most results possible from their efforts.

So far the program has received rave reviews from all those who have used it. It gives hope to real estate industry professionals who have been looking for new ways to attract business and shows them that it is still possible to make a significant amount of money in the Canadian real estate market. To learn more about this program please visit: http://www.realestateinvestingincanada.net/home

Contact Information:
Invigo Marketing Systems
Bob Mangat
Email: bob@invigo.ca
Tel: 604-575-9008

Posted in Google PLaces Local SEO Mortgage Marketing Mortgage Refinancing and Home Loans Multi-Family Properties News Property Management Real Estate Homes Real Estate Investing Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate Secrets Real Estate SEO Real Estate Technology Social Media Marketing | Leave a comment
 


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