Archive for the ‘Property Management’ Category

Real Estate Leads

Generating Real Estate Leads

Real estate agents tend to mostly rely on image and referrals when generating leads. Getting real estate leads or homebuyers and sellers in the past used to depend on interacting and forwardly introducing one’s self to potential clients. This typically involved cold calling home owners who may or may not be interested in selling their property, thus generating real estate agent leads.

This practice existed in an era where cold calling was the norm in making business contact. However, today’s real estate market is far more sophisticated and skeptical when it comes to cold calling. Here is a list of ways to get real estate leads in today’s fast paced and digital centric marketplace.

Have a Website

One of the best ways to have real estate leads come to you is by having an online presence. The Internet has grown by leaps and bounds over the past decade to the point where it is the dominant source of information for many individuals. The best way to get Realtor® leads is to have these leads come to you.

Doing this requires an online presence in today’s market. A billboard with your face on it just isn’t going to cut it in a real estate market that thrives on a rapid flow of information. Where else can one go for faster information than the Internet? A personal website can not only be a home launching pad for you to get leads, but it is also a great personal marketing tool. It is a continual presence online that can showcase past clients and also be a tool for future clients to contact you.

Have a Blog

Online blogging is another field that has grown tremendously over the past several years. Blogs were originally seen as nothing more than online journals that people inexplicably posted for public consumption. However, blogging has gained a great deal of repute and acceptance over the past couple years because of its ability to relay thoughts and feelings of the writer in a far more effective way than dry pieces of prose online.

The beauty of a blog is that many of the sites that host blogs do so for free. This enables you to get real estate leads via your blog for no cost at all. Hands down this trumps the unnecessarily expensive practice of purchasing real estate leads. Having a blog can also let future  clients identify with you as a person rather than as a distant realtor non communicative Realtor®

Posted in Generating Leads Home Buyer Home Seller Mortgage Marketing Property Management Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate SEO Real Estate Technology | Leave a comment
 

Invigo Marketing Systems Launches Local Real Estate Marketing Services

Invigo Marketing Systems is announcing the release of their new proprietary Real Estate Marketing program designed to help Canadian Real Estate Investors, Real Estate Agents, Mortgage Brokers and other real estate profressionals more effectively market their services.

FOR IMMEDIATE RELEASE

March 28th, 2011

According to a recent study, the demand for effective means of allocating business for real estate industry professionals is increasing at an exponential rate. With the recent downturn in the economy many Canadian real estate professionals are reeling, struggling to get a piece of the comparatively smaller pool currently available in the real estate market.

Research shows that there are two very different types of real estate agents in the current economic environment; those who get business easily and those that struggle just to stay afloat. The core of their differences usually comes in the form of differing marketing strategies, with those being successful acquiring steady leads and turning them into consistent conversions.

This simple difference between the two is the basis for Invigo Marketing System’s new program. Bob Mangat, who has personally perfected marketing systems in various economic climates comments: “Being in the real estate business for over 12 years I’ve seen first hand how agents spend their money on useless advertising that doesn’t get results. I started this business to prevent other real estate professionals from making these same mistakes, and to help them generate leads that will more consistently convert into buyers and sellers. Not only do we show them how to get optimal exposure, but we personally consult with them so they are actually making money from their efforts.”

Perhaps this is the biggest selling point for Invigo’s new program- Participants are assisted though every phase of the marketing process. They are provided with resources, education, coaching, and they are even shown how to utilize on and offline avenues to drive in a steady stream of clientele. The basis of the program is to show real estate agents how to seamlessly tie in every aspect of their business to get the most results possible from their efforts.

So far the program has received rave reviews from all those who have used it. It gives hope to real estate industry professionals who have been looking for new ways to attract business and shows them that it is still possible to make a significant amount of money in the Canadian real estate market. To learn more about this program please visit: http://www.realestateinvestingincanada.net/home

Contact Information:
Invigo Marketing Systems
Bob Mangat
Email: bob@invigo.ca
Tel: 604-575-9008

Posted in Google PLaces Local SEO Mortgage Marketing Mortgage Refinancing and Home Loans Multi-Family Properties News Property Management Real Estate Homes Real Estate Investing Real Estate Lead Generation Real Estate Leads Real Estate Marketing Real Estate Secrets Real Estate SEO Real Estate Technology Social Media Marketing | Leave a comment
 

How Much Time do You devote to your Real Estate Investments?

Investing in real estate doesn’t have to suck the life out of you. In fact; if it’s done properly you don’t even have to spend much time at it at all. Using a team and leveraging technology is a great way to keep your time manageable and working on the greater tasks at hand such as.. Looking for deals.

It really depends on how far you really want to take it. If it is your full time business. Well.. then you’ll be spending a lot more of your time doing things like finding JV partners, structuring real estate deals, setting up websites, networking, placing ads etc. But if you’re like the majority of investors out there you don’t have much time to spend on your business. Buying and selling homes is usually a side business for most.

By using simple systems and leveraging technology you really don’t have to spend a lot of time and effort managing your investments. Some of the ways to do this include:

- Using 800 Hotline systems allow you to automate prospecting and filtering out bad applicants.
- Using a lead capture website or a “Squeeze Page” is an effective way to generate leads.
- Use an autoresponder to be able to follow up with your prospects to keep them educated.
- Outsourcing the tedious tasks such as: call backs, appointment scheduling, sign installations etc.
- Using an automated property management system that sends invoices and receipts to tenants.

These are just some of the ways you automate your investing efforts. One of the keys to investing is to have a network or as I call it a Million Dollar Rolodex. Give the list of all your service providers to your tenants and have them call them directly. Rather than spending the time making the calls yourself and being inundated with needless tasks. For beginners this might not be an option. But when you have multiple properties it will make sense. Just be sure to negotiate the rates with your providers in advance and delegate certain responsibilities to them.

There are numerous ways to cut the hours you put into your investments. It just takes a little bit of set up, some education and a network that you can trust and rely on.

Posted in Blog Featured News Property Management Real Estate Homes Real Estate Investing Real Estate Lead Generation Real Estate Marketing Real Estate Technology | Leave a comment
 


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