In an ever-changing market that exists in an ever-changing society, a good realtor is always seeking new ideas about how to get real estate leads. What may have worked for your mentor may not work for you, and what works for you today may not work for you tomorrow. If you’re looking for fresh techniques on how to get real estate leads, here are a few more to add to your repertoire.
TAKE A GOOD HONEST LOOK AT YOURSELF
One area that may be also be overlooked when considering how to get real estate leads is that of personal image. What do others see when they observe you? How is your etiquette? Your style of dress? Are you the type of person who will be recognized, for example, at a dinner party or other social event as someone who is likeable and successful? If you don’t know the answer, then you have probably not given this serious thought. Most large cities have companies or individuals that specialize in training professional and social etiquette. It may benefit you to invest a few hundred dollars by taking an etiquette course. Your classmates will provide another opportunity for you in terms of how to get real estate leads, because they will expand your social circle in ways that you may not have previously envisioned.
GIVE THEM A REASON
You already have an idea about how to get real estate leads by advertising to your social networks, but what guarantees that your friends, family or acquaintances will choose you over their brother’s uncle (who is so very “linked-in”)? Don’t shy away from casually and periodically mentioning your skills and accomplishments to people in your social networks “in case they know someone” who could use your help someday. You may just catch them at a time when they could use your help. If you are continually thinking of how to get real estate leads through your social networks, you should also be motivated to always give good example to them. No one is going to hire a friend who has proved to be dishonest, forgetful, or rude.
REMEMBER THE FORGOTTEN
When pondering how to get real estate leads, remember social groups that may be overlooked, such as new Canadian and/or Americans. Like new college graduates, those who are new to our country may have the ability to purchase a home (and eventually sell one) but lack the knowledge on how or why this is in their best interest. If you are able to guide them through the process, you will likely develop a loyal following, since ethnic groups that are new to North America tend to form very close-knit communities. If you become the trusted realtor or mortgage broker in a growing but overlooked social group, you may not have to worry about how to get real estate leads in the future.